I believe it’s pretty clear from my last blog post that I agree with the arguments presented in this article. Though he repeated many of the points that were mentioned in his book, the concentration on the cognitive aspects was interesting.
Towards the end, when he mentions the Japanese lunchboxes or bentos, the concept truly came together for me. As I am familiar with the concept of a bento box and it’s aesthetic values. Bento boxes are nutritiously balanced, extremely pleasing (aesthetically), delicious and the amount of food is also perfected. The example was able to very simply explain the harmony that must occur between all parts of a product. Overall, I don’t have much more to say about this piece except that it was easily understandable.