There was a point in the reading where Norman talks about how a bookmark placed in a book can be a signifier. How it shows the amount of pages that are left until the end. How when a student places a bookmark they are confronted with the idea that there are ‘n’ number of pages left until it’s finally done. This was extremely relatable when reading his piece.
Although sometimes the piece seemed to drag on and Norman seemed to be repeating his point and explanation over and over again, his arguments are solid. In his conclusion about how a good design is the combination of various fields and the understanding of human nature made a lot of sense to me.
I’ve had many discussions with my brother about using Androids and how they are more ‘efficient’ and have higher capabilities. However, as a loyal iPhone user, I find the appeal of the phone not centered around its usability but also its aesthetics, simple to use and easy to understand interface, compatibility with other devices etc. . Perhaps it’s human to like simple and pleasing rather than ugly but efficient.
Also, I found it funny how he was describing a watch that had social media and smartphone like capabilities because all I kept thinking was: Apple Watch!!!