Perhaps “The Design of Everyday Things” takes a different turn after the first chapter, but none of what was written in this article seemed incongruent with what was written in the book. While “The Design” emphasizes the clear transmission of functions, it does not suggest to me that this would necessarily make things uglier. In fact, when he identifies that “[g]reat designers produce pleasurable experiences”, I could easily see aesthetics being implied in this. It is certainly true that the importance of emotion was not thoroughly analyzed and that there is a great deal of interesting and relevant information in the article, but if feels like a natural extension of the design philosophy previously mentioned. If the primary mechanism for determining the quality of a design is the response people give to it, then pretty things will obviously score higher than equally functional ugly things.