This article summarizes itself well, “don’t interpret your own work”. Interactive media gives far more flexibility in allowing the observer to interpret and re-evaluate the themes explored by the artist than conventional art, and artists sell them short if they try and force the observer down a specific path to aggressive. The art should guide their thinking, but there should be no need for additional signifiers where the art itself is unclear. Or at least, this is the point made by the author. I agree that this is certainly one very effective way to approach interactive art, but I have a hard time believing that additional separate instructions forced on the observer won’t contribute to its effectiveness ,and sometimes be the ideal way to express something. In particular, intentionally subverting the process the author describes could be effective.