I really enjoyed the part in the reading when Manovich was talking about how by the end of the 20th century, there was a media evolution which basically garnered a large need to generate new technologies to store, organise and efficiently access media materials. This reminded me a lot of what my other class, Future of Medicine, were discussing in relation to genome sequencing: how there would be such large amounts of data that would be gathered (big data) and though we have the opportunity to do genome sequencing, the problem is to do with the storing of the data as sequencing one person’s genome would take up terabytes. It seems that as society becomes more technologically advanced, so too does the technology to store and organise information.
The part about variability and the generation of many different versions of something reminded me of the computer graphic recreation project that we presented on Monday and I think the projects highlight Manovich’s explanations of the difference between old media and new media well (in the sense that new media creates versions that are automatically assembled by a computer, shown through random and noise functions).